Tanuj Parikh
Tanuj Parikh

I'm the Senior Director of Business Operations at Estimote. Previously: GroupMe, the NYC Economic Development Corporation, and Kiva. I love the Knicks.

Tanuj Parikh

Tanuj Parikh


I'm the Senior Director of Business Operations at Estimote. Previously: GroupMe, the NYC Economic Development Corporation, and Kiva. I love the Knicks.

Teaching

I’ve recently begun teaching classes at General Assembly, and also mentoring the inaugural class of startups at the Kaplan EdTech Accelerator, powered by TechStars. It’s been a really rewarding experience to give back to the larger New York tech community and hopefully help a few entrepreneurs and companies in a small way. But it’s also been a great way for me to reflect on everything I’ve learned in my 2+ years at GroupMe, codifying and reviewing that knowledge so that I can be even better at my job. So to anyone who’s attended a GA class or with whom I’ve worked at TechStars, thank you!

FYI, I’m teaching another class at GA on Aug 7 on what BD at a consumer tech startup is, including how to work with product/engineering teams and the full sales cycle of closing deals. Please spread the word to anyone who may be interested.

Let’s be friends

GroupMe recently partnered with Balanced to power all the financial plumbing for our new Split feature. Building that partnership and working out the nitty gritty of that contract was a long and trying process. More than once we came to an impasse that looked like a deal-breaker; on one occasion I did in fact walk away. 

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Pretty excited about GroupMe 4.1, with two new features. Special thanks to Neil & Cam for originating the Split feature as a weekend hack and Jareau at Balanced for their support on the payments end. 

groupme:

GroupMe 4.1
Just in time for our third straight year at SXSW, we’re introducing an awesome new version of our iPhone and Android apps with two great new features.

Pretty excited about GroupMe 4.1, with two new features. Special thanks to Neil & Cam for originating the Split feature as a weekend hack and Jareau at Balanced for their support on the payments end. 

groupme:

GroupMe 4.1

Just in time for our third straight year at SXSW, we’re introducing an awesome new version of our iPhone and Android apps with two great new features.

Buffering

Deals to use another company’s API usually require the most legal oversight and diligence, because you’re typically exposing your company and your users to another company’s terms of service, privacy policies, etc. — not to mention whatever potential liabilities are created by the new product you’re building.

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"A goal without a plan is a wish."



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(Herm Edwards, in the fantastic 30 for 30 documentary “Broke”)

I’ve been on vacation this past week, enjoying the quiet and comfort of my parents’ house. The plan was to spend time thinking about my goals for 2013, both personal and professional, and of course, devise corresponding plans. 

But, as usually happens when I’m home and unplugged from the office, I’ve crossed very little off my to-do list, including the aforementioned goal setting. What I have done is completely decompress: read a few books, cleared through most of the saved articles in my Pocket, watched a lot of NBA, and played a ton with my sister’s new puppy.

And I think that’s incredibly essential to setting goals and making plans. You need clarity of mind and spirit to truly understand what goals you want to achieve. Only after really removing yourself from the day-to-day minutiae of life can you ask yourself the tough questions about what you want to achieve, and why - not to mention answer them with the necessary specificity to make realistic, actionable plans.

If a goal without a plan is a wish, then setting a goal without clarity of purpose is dreaming - somewhat real, somewhat not, and likely something you’ll forget.

Similar discipline is required when setting partnership and strategic goals. It’s easy to get caught up in metrics that you haven’t really thought through, or set goals at arbitrary levels (e.g., we need 5 partners live 3 months from now). Take the time to step back and unplug every now and then; recalibrate and reset your outlook on everything about your business. Then set some goals, make some plans, and get back to work.



Facebook on mobile: long road ahead

The native Facebook app released last month deserves all of the praise it’s gotten. Functionally, it’s worlds better than the company’s previous efforts in mobile (read: it’s actually usable). Now that the product is up to snuff - though there’s still certainly remove for improvement - the calls for Zuckerberg & Co to better monetize mobile will be even louder. (See: Barron’s declaring the FB stock worth only $15, partly because of their slow and underwhelming ability to monetize an increasingly mobile userbase.) 

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Timing is everything

Lately I’ve been thinking a lot about timing, specifically how doing things (e.g., executing a partnership) as quickly as possible isn’t always best, despite the highly en vogue “move fast & break things” startup mentality.

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Really excited to welcome Nike as a partner.

Really excited to welcome Nike as a partner.