I'm the VP of Growth at Mitro, responsible for business development, sales, marketing, and customer success. I also love the Knicks more than is rational.
Facebook on mobile: long road ahead
The native Facebook app released last month deserves all of the praise it’s gotten. Functionally, it’s worlds better than the company’s previous efforts in mobile (read: it’s actually usable). Now that the product is up to snuff - though there’s still certainly remove for improvement - the calls for Zuckerberg & Co to better monetize mobile will be even louder. (See: Barron’s declaring the FB stock worth only $15, partly because of their slow and underwhelming ability to monetize an increasingly mobile userbase.)
Timing is everything
Lately I’ve been thinking a lot about timing, specifically how doing things (e.g., executing a partnership) as quickly as possible isn’t always best, despite the highly en vogue “move fast & break things” startup mentality.
So-called smart address book apps, like Brewster (or Sensobi, a GroupMe acquisition, before them), try to make how you communicate with your contacts as efficient as possible. A critical feature, for me at least, is an automatic notification to contact someone with whom I haven’t communicated in a while. It’s something I’ve been doing manually for my personal network for years, with a series of lists & spreadsheets that invariably become useless when I stop updating them.
Bloomberg’s long con
Before working at GroupMe & L2, I was at the NYC Economic Development Corporation. Most of NYCEDC’s work is conducted via real estate development, but I was on the small team focused on the City’s “innovation economy,” specifically how to make New York a better place for startups. Across all sectors, not just consumer web, although that’s what gets the most media attention.
Find your champion
Navigating the layers of middle managers and faux-decision makers at large organizations can be incredibly frustrating, but it’s often an unavoidable part of forging high profile partnerships. Success hinges on identifying which of the people sitting across the table will be your champion: the person who understands your product, believes in your vision, and is excited about what you can offer.